What is SEO?
SEO is covering all the methods you can use to ensure the visibility of your website and website content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your website visibility (link-building, social media marketing.. etc.).
SEO-friendly web design
Web design is very important; however Google doesn’t care if your website looks good or great. You need your website to catch your potential clients. Potential clients are more like to convert on a website that’s look modern and professional website. But the search engines are not basing rankings on how beautiful your website design is.
If you’ve spent much time search on Google, you have surely encountered plenty of ugly websites near the top of the rankings. Maybe one of those ugly websites is even outranking you. It is enough to cause any business owner a panic attack. After spending a lot of money on your eye-catching new website, you end up outranked by something that looks like a 10-year old designed it twenty years ago.
Your website can’t be just looks pretty. Pretty web design only converts if your potential clients find it. Ugly sites with lots of visitors generally perform a heck of a lot better than beautiful sites with no visitors.
Building strong site architecture and providing clear navigation will help search engines index your web site quickly. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It is worth considering that search engine like Google is increasingly paying attention to user experience.
Although SEOs and web designers are sometimes not friends, quality design in today’s digital landscape requires harmony between the two. Website design without an eye for SEO is like letting a blind man assemble your Lamborghini engine.
Done correctly, SEO can increase your website traffic. But without fully understanding the process, it is likely to produce little more than a headache. That is why we are here to give you the skinny on this packed word.
Here are 10 Tips for SEO-friendly web design that should be included in just about any new website.