It can a risky business once done badly, SEO can hurt your rankings, traffic and brand. It’s referred to as “black hat SEO” and it will lead to penalties that are hard to recover from. In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO methods, techniques and ways that focus only on search engines and not a human audience, and frequently doesn’t adjust search engines guidelines. Performing black hat SEO will lead to a damaged reputation, obtaining websites banned from search engines, and even lawsuits for copyright infringement.
Here are a few bad SEO techniques to avoid
Private journal Networks:
Submitting your website to PBNs (private blog networks) which link to your site, artificially inflating your authority, adding risk of penalties
Sending thousands of emails, representing your brand, asking for links or guest post opportunities
Spam Ping or PIngback Spam is notifying ping servers of new content many times per minute to give the illusion that content is new
Adding several instances of key-phrases on your pages, purely for rankings
Spinning Content or Mirror Site:
Using content spin software, generating variations for use on other websites, do not copy a substantial amount of content from another website, with or without permission
Finding and copying high-quality content from other websites and putting them on your website.
This list covers the popular types of black hat SEO, however all shady techniques should be avoided. Our recommendation for whom looking for SEO Company is when working with new SEO partners, do with caution. Check references!