Here are 10 Tips for SEO-friendly web design that should be included in just about any new website. SEO tips that will boost your websites online exposure
Basic Tips for SEO-friendly website design
Quality Content
Content is king. You can’t rank well in search without content. People will be the ones reading your content, not search engines. Therefore, write your web content in an easy to understand and entertaining way. If you’re bored writing the content, it is quite likely that people reading it will be bored as well. Write Unique and Quality Content is one of the key ingredients to climb the SEO ladder fast and steady. If you have a unique content which satisfies more users than any other websites, Google will be happy to place your site at number one position instead of those websites.
Mobile Friendly Web Design
If you don’t already know the importance of responsive web design, then you’ve got a lot of catching up to do. SEO-friendly website should be responsive website, meaning it looks and functions great on every screen device. With multi-screen device usage going up and search engines putting more emphasis on mobile-friendly web design, it really doesn’t make sense to design a web that isn’t responsive web design. Even Google says responsive web design is best.
Easy Navigation
Your website navigation need to be useful. Your website pages should be properly linked together. if your navigation is not existing or very hard to follow, your website audiunce or visitors will have a hard time reaching interior web pages of your website which most likely include your site’s products. If website visitors are confused by your website navigation or menu, then there are chances that search engines can not figure it out either.
Index Pages to Search Engine
The search engines can’t rank what they cannot see. perhaps you have the most great website design with the awesome content in the world, it won’t mean any thing if your web pages aren’t crawlable and indexable.
A web developer has to know how to launch a website so search engines like google or yahoo can start crawling and indexing immediately. Otherwise, you might find yourself with a great website design that no one can find.
Call to Action (CTR)
A website needs a clear call to action, in shortcut CTR. so what is CTR ? a CTR is something you hope your website visitors perform upon entering your website. A CTR could be a link button to a featured services or product, an inquiry form like “Contact Us Now”, newsletter signup or any other form of lead generation that you can utilize post visit. For every page of your website, answer these questions: what is the purpose of this website page? what am I hoping to get out of this website page?
Friendly URL Path
Here the question, Which of these URL structure links would you be more interested to visit ?
www.saedx.com/page2/78437479238pxjsls/okk-9
www.saedx.com/services/web-design.html
Great, we know your answer, if you’re looking for a web designer in Amman – Jordan; you’d probably pick the second URL. But if you’re looking for a surprise, you might click on the first URL. As you see, also the search engines don’t like surprises. They want to serve up results that answer a user’s query right away. SEO-friendly website design should have a logical URL structure.
Website Loading Speed
The faster your website speed loads, the greater is the chances that you will be able to attract and engage more users. If your website doesn’t load fast, you’re going to lose potential clients. You’re also going to lose traffic. Google has been testing multiple difference of a “slow to load” label in mobile search results.
As you can guess, any type of caution message is going to hurt your click-through rate, which is eventually going to hurt your rankings. Make sure your website loading is fast or watch your potential clients run away. You can use pingdom tools to test the loading speed of your site.
Don’t use flash
Search engines hate flash. A lot of mobiles don’t like it that much either.
However, There may be some cases where flash is acceptable. But if you want to be SEO friendly, you have to steer clear (or at least provide an alternative). If you need to use flash, keep these rules in mind to avoid:
- Avoid put your text in flash
- Avoid make the whole site flash
- Avoid use flash for navigation
Limit JavaScript
JavaScript lets you do a lot of cool things with your website. But most of web developers get carried away. We have even seen extreme cases where all content on a site loads with JavaScript or JQuery. That’s about as SEO-friendly as calling Google and telling them you do not want to be indexed. It’s good to use JavaScript, but don’t overdo it. The search engines don’t have that much tolerance.
Keyword Selection
Keywords are one of the most important aspects to increasing your websites SEO. Keyword trends and competition levels change frequently, so it’s imperative that your website is staying current and targeting the proper audience. While ranking high on search engines is more than great, it does you no good if your keywords are off mark. You can make a bullet point list of 5-15 words that best describe your website. Then pick the three most relevant. These are your keywords and you need to include them in your content, titles, headers and Meta tags.
Optimize Images
Images need to be compressed as much as possible (without sacrificing quality, of course). Otherwise, they’ll slow down your whole site. And do not forget alt tags. Every image in your website should have an alt tag that tells a little something about the image.
Target Local Businesses
Internet is not contained by geographic boundaries; targeting your SEO content towards local businesses can really help you to boost your exposure. Having a local mindset it is mean that you interact with regional businesses, and hopefully they will help you to market your website both online and offline.
Social Media Integration
Social media is an inexpensive way to improve your websites SEO. There’s pretty big positive correlation between high search results and social media activity. Website should be integrated with social media.
Use Breadcrumbs
Breadcrumbs are generally an SEO best practice. Breadcrumbs are those little trails of navigation. They make navigation easy. Search engines love easy navigation. They are even showing your website breadcrumbs in mobile search results.
SEO affects all sides of your marketing strategy, from technical site makeup and website content, to user experience and influencer marketing. However, in the end, it is about the overall experience for a people who search, that experience is starts in the moment they enter a search query.
