Website brief must cover off any important design requirements before the web designer starts work. website brief sections are: About the organisation, Target audience, Website activities and objectives, Navigation structure (or website sitemap), Website features, Competitor websites, Design (suggested look and layout) and more
A web design brief is very important think you must send it to web designer as document (PDF or MS Word) that guides the entire web design and development process to save time and effort when design website. web design brief should be as comprehensive and detailed as possible, and serve as a common point of reference for all parties involved. web design brief will help the web designer understand your website vision, quote accurately, and avoid miscommunication and waste time. But writing a good website brief is not easy to do, we would like to put together some tips to help you to write good website
brief so you will get a website you love
Website Purpose
q) What is the objective for the website?
q) Is it to generate leads? Or to sell products or services?
q) What the roles do you see your website playing in your business?
you need to be a clear website objective and website purpose to inform the user interface design (UI), website
layout and website functionality.
Your Business
Think about your Business brand and how you want it to translate online in your website.
q) What do you do?
q) What are your products or services?
Give the web designer an understanding of who you are and what your business does. All of this will influence the look and feel of the website.
Website Target audience
q) Who is going to be using your site?
q) What sort of demographic do you service?
q) What is their personality?
q) What influences their buying decisions?
q) How do you want them to use the site?
These are all key questions that help us create a website that is tailored to their requirements.
Website Structure
q) Can you create a basic sitemap of the different sections ?
q) What are the pages that you need?
For example of sitemap, you may want Home, About, Services, Blog, Contact Us and Our Clients pages. This helps us to work out the different layout designs that you will need.
Website Features
q) Will your site have any special features or tools?
q) Do you want an google map?
Provide details of any features and how you would like them to work. Have you seen some inspiring new technology that you would like to include it in your website? here an example of some of features and functions you my require: Search box, Sliders, Social media Button, Google maps, Blog, Contact Forms, Newsletters.. etc
Website Integration
q) Does your website need to work in conjunction with a database, CRM system or any other third party software?
You might be a restaurant using booking system that needs to update in real time. This type of integration represents an important factor in the website development. web developers will need to explore how these different systems can work seamlessly.
Website Content
q) Do you write a website content ?
q) Do you need copy-writing services?
q) What about images, is there a photographer on board or do you need stock imagery sourced?
q) Do you want the ability to add content to the site yourselves via a content management system (CMS) or would you prefer the agency to make updates on your website?
Budget and Timeline
if you have a set budget in mind then it allows us to tailor a solution to meet that budget. It can also save a lot of time going backwards and forwards during the quoting stage. Providing an indication of budget and time-frames will help web designer manage your expectations of what is realistically achievable.
