A responsive website design features website coding and layouts to facilitate optimal viewing experience, easy navigation and reading, etc, when creating a responsive website, a website designer should ensure that the main navigation elements, images, screen-layouts, etc…, read just themselves on different devices. Having understood the meaning of responsive web design, let us mention the importance of using responsive business websites.
It is economical
Website users are diverse, and so are their devices. A responsive design eliminates the need to create and maintain a separate mobile website or the use of a mobile application that launches a mobile browser to open websites. Though the cost of creating a responsive site may be more as compared to making a conventional website, the cost and expenses incurred when making and maintaining a separate mobile website are more. Therefore, the smart choice is to invest in a responsive website.
Better user experience
Though content is key, its discover-ability is the top success metric. Website design and user experience are the factors that enable visitors to consume your content through their personal devices. Responsive web design aims at providing optimal user experience on different devices. It ensures that the images are comprehensible, easy to navigation and clickable buttons. It puts the plight of the user first.
Website looks good always
The main factor of creating websites for devices is that, the website designers and developers operate based on device manufacturers. Mobile device designs change daily. The manufacturers are utilizing a wide range of screen types than the website designers can put up with. A responsive design is neutral to devices in that.
Boosts SEO
Despite being costly and time consuming, SEO determines the popularity of your website and the number of visitors you receive daily. Search engines love and favor responsive website designs. Moreover, cleaner HTMLs and single URLs make content indexing impulsive. Since the URLs and content are not duplicated for mobile websites, search engines do not downgrade the links and web content.
Cleaner analytics
Analyzing and capturing data from multiple website versions with the same content can be quite frustrating. Responsive websites avoid the stress of setting up filtered profiles, channeled reports and compiling the multiple reports required to tie the data together.
Conclusion
Internet traffic from mobile devices is rising each single day. So having a responsive website is essential for you and your users because the following reasons;
- You save the money you could have spent on a mobile responsive website.
- It is great for SEO purposes.
- It is a new industry standard. Digital content should be viewed on a spectrum of varying experiences; a responsive website design offers this and much more.
